When a student struggles academically, we reteach. But when a student struggles behaviorally, we too often default to punishment or removal—without stopping to ask what the behavior is actually telling us.
This practical, interactive edWebinar flips that script as our speakers walk school teams through a concrete framework for moving from reactive discipline to proactive, data-driven behavior support—all within an MTSS/RTI structure.
About the Presenters

Cynthia Cobos Price, MSW, LCSW, is the Chief Executive Officer of Tobosa Developmental Services in Roswell, New Mexico. A Licensed Clinical Social Worker with extensive experience in behavioral health, education, human services, and organizational leadership, she is dedicated to improving opportunities and outcomes for individuals with developmental disabilities and their families.
In her leadership role, Cynthia guides Tobosa’s programs and services with a focus on person-centered support, community inclusion, collaboration, and long-term organizational impact. She brings a compassionate, strengths-based perspective to her work and is committed to ensuring that individuals of all ages receive the resources, encouragement, and opportunities they need to achieve greater independence and quality of life.

Brandy Samuell M. Ed. is a dedicated educator with over 32 years of experience. She has been involved in all facets of public education from classroom teacher to assistant superintendent. Brandy’s knowledge base spans general education, special education, mental health support, and school turnaround. She has experience working in charter, rural, suburban, urban, and virtual school settings. Brandy currently serves as the Director of Mental Health and Related Services at eLuma.
Brandy earned a Bachelor of Business Administration, Marketing, degree from Texas Tech University in 1989, and a Master of Education, School Counseling, degree from Texas Christian University in 2002. She has completed Post-Master’s work in Educational Diagnostics and Educational Leadership from the University of the Southwest. In addition, Brandy is certified in Critical Incident Stress Management; she has managed multiple school-related crises as well as provided crisis management and crisis response training for school staff and community-based first responders.
While Brandy has a broad scope of knowledge and interests, the majority of her career has been dedicated to supporting the emotional and behavioral needs of students as well as managing, coaching, and developing staff.